Macba, year 10

MACBA is the Barcelona Museum of Contemporary Art and since it imposed it’s stark whiteness in the city’s gothic quarter, the neighborhood itself was modernized and updated.
For its 10th anniversary, MACBA briefed us to come up with something that would bring the institution closer to her somehow distant audience.
The star of the campaign was a white box, that greets the public with a big, straightforward and friendly “hello”.

MACBA. Year 10, Hour Zero. from carlitos y patricia on Vimeo.

(dal sito Fans for Brands)




(Foto @rchetto/Fabio Ramelli, 2008 © Riproduzione vietata)